Kerala Tourism campaign wins award in Berlin

Kerala Tourism Wins Prestigious International Award in Germany

Kerala Tourism's innovative promotional campaign, titled "New Worlds", has earned international recognition by winning the Silver Award at the prestigious Golden City Gate Awards during ITB Berlin, one of the world’s largest travel trade fairs.

The award-winning campaign, composed of three short films, was directed by acclaimed Malayalam filmmaker Anwar Rasheed. What made the campaign stand out was its authentic approach—featuring real-life individuals rather than professional actors or models, capturing genuine experiences and emotions associated with travel in Kerala.

The award was presented to Abraham George, President of Kerala Travel Mart (KTM), by Wolfgang Jo Huschert, the head of the Golden City Gate jury.

This is not the first time Kerala Tourism has earned global acclaim. It had previously received the Ulysses Prize from the United Nations World Tourism Organisation (UNWTO) for its outstanding efforts in promoting sustainable tourism.

The "New Worlds" campaign was officially launched on the global stage by UNWTO Secretary-General Taleb Rifai, further highlighting Kerala’s growing prominence in international tourism.