Kerala Tourism campaign wins award in Berlin
Kerala Tourism's new campaign has bagged the "Golden
City Gate Award" at the world's leading travel trade show in Germany.
Titled "New Worlds", the multimedia campaign
containing three short films directed by reputed Malayalam filmmaker Anwar
Rasheed won the silver prize of this year's Das Golden Stadttor or Golden City
Gate at the Internationale Tourismus-Borse Berlin (ITB-Berlin), 2016.
Real people were featured in the campaign instead of actors
and models.
The award was presented to Abraham George, president, Kerala
Travel Mart (KTM) by Wolfgang Jo Huschert, president of the jury of the Golden
City Gate Award jury.
Kerala Tourism had earlier won the Ulysses Prize of the UN
World Tourism Organisation (UNWTO) for its contribution to sustainable tourism.
The New Worlds campaign was launched globally by UNWTO
Secretary General Taleb Rifai at the World Travel
